Keza Gatari is a Pan-African creative director, conceptual thinker, and strategist with over 15 years of experience shaping brand narratives across the continent and beyond. Known for her detail-driven and boundary-pushing approach, she has led creative work for global and regional brands including UN COP26, Meta, Massmart, Marie Stopes International, and Good Governance Africa. Keza’s strength lies in developing storytelling that is culturally grounded and emotionally resonant. With a deep sensitivity to context, nuance, and audience, she builds identities that speak meaningfully across geographies, guiding projects from concept to execution with clarity, intention, and creative rigor. Her practice sits at the intersection of strategy, culture, and design, where narrative becomes a tool for meaning-making and transformation. For the Pan-African Biennale, Keza leads Creative Direction and Campaign Strategy, shaping the Biennale’s visual and narrative language, ensuring its public presence reflects the depth, ambition, and continental scale of the project. Her work is rooted in the belief that the most powerful design is not simply seen, it is felt, understood, and remembered.